This sublime angular building sits high on a cliff edge above the Irish Sea coast. Since its conception it has been the landmark of Colwyn Bay. The Seventy Degrees Hotel was designed by the Welsh architect Bill Davies with local architect, Stewart Powell Bowen and the builder, Gwyndd Caradog Jones in 1973. The beauty is in the simplicity of the design. The 70 degree angles used create a folded form like a moebius strip of rooms, walls, openings and light wells. Ship-like in its appearance, the building's horizontal lines project out to sea framing the magnificent views that surround it. The building is sited just a couple of minutes drive from the main route across the North Wales coast, the A55 dual carriageway. This location offers the opportunity to provide a high quality hotel, restaurant and residential facilities to this designated Euro Route, linking England, Wales and Ireland. The opportunity for the development of the former Seventy Degrees Hotel and site is amazing. This building is a public asset. This building is an architectural asset. The building was designed for the public to present one of the most dramatic views in North Wales and should be acknowledged as such. If the demolition of this wonderful piece of architecture were carried out, it would not only be a major loss to the rich architectural heritage of Wales but also to the general public. With careful redevelopment along side the current scheme proposed for housing, this building could be restored, reformed and redeveloped to become a beacon of regeneration of Colwyn Bay and North Wales.